With the rise of social media and influencers, marketers are now looking at new ways to connect with their audience. An important way to do that is through plants—or rather, the use of plants in your marketing. Known as plantspotting or plant branding, this marketing technique uses real or artificial plants as a way to connect with your target audience. Plant branding is a subtle but effective strategy that involves using plants as a marketing tool. Whether it’s adding them to your company logos, incorporating them into photos on social media sites, or simply keeping potted plants at your desk, there are plenty of ways you can implement plants into your brand identity without coming off as silly or hokey. Here are five ways you can use plants for an effective brand identity:
Use plants as a logo or branding element
One of the earliest uses of plants in branding was the invention of the Sunkist brand. The company used orange groves as their signifier on packaging and in advertisements, which later became the emblem of the company. Identifying branding elements is important, as it can help your company stand out from the crowd. For example, a yoga studio could use potted plants as a way to establish a connection with nature. Or a health magazine could use plants to show that the content is useful and can improve readers’ health.
Host an Instagram contest or giveaway
If you’re looking to grow your Instagram following, you can choose a specific plant, like a cactus, or a variety of plants to use for the contest. Make the contest fun and easy to enter, like the number of plants you’re using. Give a little information about the plant and then ask your followers to post photos of them with the hashtag. This is a great way to not only have some fun with your followers, but to also collect some great photos to use on your Instagram feed. When it comes to giveaways, incorporating plants can also be a great way to promote a product or service. For example, a gift company could use mini cacti as a giveaway, while a yoga studio could offer mini succulents. Garden Centre Marketing
Promote staff wellbeing and productivity
Plants are known to increase productivity and improve the mood in the workplace. They help reduce stress, increase creativity, and ultimately, improve overall health of your staff. Using plants in your workplace can also be a great way to promote wellbeing and productivity. For example, a publishing company could use potted plants on desks or coffee tables to promote creativity. A yoga studio could also use potted plants on desks to promote wellbeing and productivity.
Use them to showcase your product’s benefits
You can showcase your product and how it can improve your readers’ health and wellness with plants. You can also use potted plants as a way to show how your product works. For example, if you’re promoting a product that keeps your soil hydrated, you can use a potted plant as a way to show how it works. You could also use a potted plant as a way to show how a product works if it’s a consumer product.
Incorporate video game elements
Video games are a big part of many people’s lives these days, so why not incorporate them into your marketing? This is a creative way to incorporate plants into your marketing. For example, a video game merchandising company could use potted plants as a way to connect with their audience.
Plants are a great tool to not only increase the aesthetic appeal of your office or workspace, but also help improve productivity and wellbeing. They are a sustainable and eco-friendly way to promote your brand, while also benefiting yourself and your employees. You can use plants in many ways to promote your brand and product, such as using them in your logo or branding, hosting giveaways, promoting employee wellbeing and productivity, showcasing your product’s benefits, and incorporating video game elements.
This article is provided by https://www.gardenconnect.com/online-marketing